Product Launch Event Management in Kuala Lumpur and Selangor

You will know that you have hired a good product launch event management company in Kuala Lumpur and Selangor when your guests are with you from the beginning until the end of your event.

Before your product is seen in the market, you have to use all your resources to plan, test and improve your product until it’s up to your standards.

Now, it is time for you to launch your product and make sure you do not lower your standards in launching too! Bring your product to the market with big impact with press releases and media coverage.

We are skilled in creating events that bring emotional connections through impactful and meaningful product experiences.

We will ensure your product enter the market with great confidence with media events.

Our team are talented with different types of specific skills can manage any type of projects such as corporate event and event planning. We can offer you a variety of ideas and events concept that is able to make your event different from others.

Why are Product Launch Events important?

• Deliver your vision – When a product launch is executed, you will have an opportunity to give your guests an insight about your business vision. You can educate and share with them on the products your company offers and even valuable information about your products to the general public.
• Create impactful connections – Most of the business don’t have face to face relationship with their customers as mostly prefers to communicate via phone calls or emails. This method has its own advantages but also not to neglect the importance of having face to face engagement relationships with the target audience. During an event launch, you may invite your customers, suppliers, dealers to join in. This allows you to build a closer relationship with all these people.
• Increase your impact and sales – Although increasing sales is important but being one of the companies that have impactful and unforgettable memory is even more important. If you are able to create a successful product launch, your product will be able to set a good positioning in the market. We believe your product launch will be endowed with even more power and eventually, increasing your sales.
• Positioning – When you plan for a product launch, it is important to define a clear brand positioning. It is to develop a new brand that connects with customers and helps to get the future deals close when you launched a new product. Some important questions like what does the product do and how it solve the problems? How is if different from other brands? Why it does matter to customers? The answers need to be meaningful enough for your customers to remember your product that create the foundation for a brand breakthrough and spread the word of the product.

What are the important factors to consider to have a successful product launch event?

1. Choose the right venue – Obviously, when you plan for product launch, you want to emphasis on your product and want your product to be the center of attention rather than a fancy venue but somehow, the atmosphere of the venue enables your product to shine and increase audience engagement. Consider the location where your invited guests are mostly based and the venue should be fairly close to your business site if you cater purely to a local demographic with a proper release date.
2. Select a theme – A theme isn’t just about the decoration or music, it should include the whole event. A theme can run from your choice of your venue through to your goodies bag that your guests leave with. The theme, at least should be related to your product. It should contain informative and useful content and most importantly, show your guests how the product can benefit them.
3. Entertainment and activities – Although a product launch should be informative but incorporate some entertainment and activities will help to have a fun and memorable event. The entertainment is an opportunity to put your product on display and allow your guests to have a real, hands-on play time with your product. Or it can be as simple as having a contest or a quiz session. The activities you offer should practically serve as a lead-in for the product.
4. Marketing and promotion before the event – Prior to the event itself, it is also important to market the event. Weeks before the big day, put together some marketing strategies to promote your event and attract the crowd’s attention especially your target market for the big day. Social media is one of the most useful ways. It is a powerful way of marketing directly and indirectly for your product and the event. Avoid giving too much information prior to the event as you want people to only get full experience and talking about the product during the event day.
5. Event timing – Product launch can be held on the day of the product release or several days before as a teaser. Product launch should also be timed according to the time of the year. If your product can be a good choice of present, then make full use of the coming celebrations with suitable event venue.
6. After event follow up – Eventually the hype will slow down a few days after the event. So, now you need to get the interest ongoing. Make full use of the pre-event marketing strategies. Follow up with all your guests who attended the event. Try to get their feedback on your product and also the event itself. Maintain social media presence and you may offer some promotions or offers for people to buy your product.

So now, you know how important it is to have a successful product launch event but it is also important to choose the right event management to handle your event. With our detail oriented team’s service, we can rest assured you that we will handle every single detail of your event with our hearts. Don’t miss out our service and get in touch with us now!